Lately, I’ve been spending my time developing a mini-course to teach freelancers how to become irresistible to potential clients - aka how to become ClientMagnets. And one of the places I see people making the most mistakes are in Facebook groups. So I decided to give you a little sneak peak at my up and coming ClientMagnet course. I’ll include a registration link at the end of the post if you like what you see, because I included 10 different ways to find clients that is NOT including Upwork and similar sites, so you are looking forward to a treat.
But for now, keep reading to learning how Facebook groups can make a positive impact on your business and my top 4 tips for making the most out of the groups you’re in.
Why Facebook Groups are Important for Finding Clients
By now, you've probably heard people raving about finding clients through Facebook. Freelancers and virtual assistants get most of their clients through referrals. And a super high percent of those are coming from Facebook referrals.
Of course, you can run Facebook ads for your services, but there's a better way. The holy grail of finding new clients is Facebook Groups.
- You can find targeted groups for almost anything. This is why it's so important to know what type of business or individual you’d like to serve. Facebook can serve you your target audience on a silver platter. All you have to do is type into the search bar what you're looking for and go.
- People are there to help. Whenever you're looking for advice or want to serve people, you can do both in Facebook Groups. Why would you “waste” your time on giving advice that you could charge for? Because people buy from, hire, and refer people whom they know, like and trust. Interacting in Facebook groups helps you build just that.
- You can form great friendships. Those friendships can lead to collaborations, clients, referrals, and faster business growth.
4 Things You Can Do To Get Clients’ Attention in Facebook Groups
So now that you know why Facebook groups are important, let’s get to the really meaty stuff. How do you get clients from Facebook groups? Here are my top 4 tips:
Be Giving. Being in a Facebook group is not about you and what others can do for you. It’s about building a community. Connect with other members in the group and help where you can with free advice or doing small jobs for them. Be sure to participate in daily prompts because that’s the easiest way for you to get your name out there in the group. Always remember to be kind. You never know who is reading your messages and who can be potential clients.
Be Visible. Different Facebook groups have different rules about self-promotion. Make sure you read them over when you join. This is important because many groups have specific days set aside to share social media accounts, blog posts, and even new products. Now, you could just hang around until those days and then dump your links in the comments. But then no one in the group has an incentive to check out your stuff! That’s why giving more than you take in Facebook groups is so important. Make sure your website is visible in your Facebook profile as well, just in case someone decides to check you out on a different day.
Be Proactive. Now these are all great ways to get your name out there and build a reputation within the different groups you join. But that’s not all you can do to attract potential clients. Use the search function in the Facebook group to find who is hiring someone with your skills. Depending on your niche, you can use “VA” or “web design” or a any keyword associated with what you do. Leave an original comment, something other than “sent you a PM” or “Interested”. These comments show lack of initiative, care, and genuine interest. Do some research on what they do and send them an email or private message on Facebook. Check out the chapter where we talk about Proactive Outreach for ideas on what to do.
Be Friendly. This is the best advice I’ve ever received in business. Take it literally when it comes to Facebook. Add new acquaintances from Facebook as friends! This way when they post about their needs, you can be the first who sees it. You can interact with their posts and cultivate the friendship further. Drop them a line when you add them and ask something friendly. For example, if the person is working on their course ask them when they are planning on launching. Everything else will follow.
When I used this method, I was helping my in-laws get the word out for their headhunting firm. When a lady saw how many people were interacting with me, she contacted me in a private message. She asked if I could do the same sort of thing for her business that I was doing for my in-laws. It's been a success ever since. We even became BFFs and started to work on a separate business together. All thanks to Facebook Groups!
Make sure you clean up your Facebook before you start adding new connections to your account. These are going to be professional connections so you don’t want any embarrassing or controversial items on your profile. If you still want to have some personal things on Facebook, I suggest sorting your contacts into clearly labeled groups. This way, if you want to post something personal, you can do so and make sure everyone but a specific group sees it. Just be very careful with this.
If you’re not sure where to get started with Facebook groups, feel free to join me on the Work from Wherever Society on Facebook! Click here to join.
What Can You Do Next?
Like I mentioned at the beginning of this post, this is an exclusive sneak peak at my new class, ClientMagnet. And if you like what you’ve read here, you're going to love what I have to say about other social media platforms, how to do press releases, and how to approach agencies when you’re looking for work. Click here to learn more and register.
Before becoming a virtual assistant, I helped companies connect with quality remote workers. Since starting my own business, I've spent a lot of time hiring freelancers on Upwork. So if you've been struggling with finding clients, I have a way to help you succeed. Check out the Ultimate Upwork e-book! You’ll learn my exclusive step-by-step strategy to turn Upwork into a mini-goldmine. Click here to get your copy today.
Not sure if you’re ready to strike out on your own? Do you have everything you need to be successful on your own? I have a free training series for you to check out. You’ll learn to start and scale your own successful virtual assistant business. Interested? You can reserve your seat for it here.